Asus Launches Two New Mainstream All-in-One Liquid CPU Coolers
Asus has officially unveiled two new all-in-one liquid CPU coolers designed for budget-conscious PC builders: the LC 360 ARGB and the LC 240 ARGB. Unlike previous offerings from the company’s premium ROG, TUF Gaming, and ProArt lines, these coolers fall under the standard Asus branding, signaling an effort to reach the mainstream market segment with no-frills but still feature-rich cooling solutions.
The LC series represents Asus’s answer to cost-conscious consumers who want reliable liquid cooling without paying a premium. While these coolers prioritize simplicity and affordability, they still incorporate several quality-of-life features typically reserved for more expensive models. This positioning could make them compelling choices for builders looking to balance performance with budget constraints.
Key Features That Set These Coolers Apart

One of the standout features of both the LC 360 and LC 240 is their daisy-chain fan system. This engineering choice allows fans to connect together using a single cable that carries both PWM and ARGB signals, reducing cable clutter inside your case. This is a significant convenience factor since it simplifies installation and improves cable management, especially valuable for anyone building in compact cases or who values a clean internal layout.
The pump block itself features lighting elements on both the top and side panels, giving builders visual appeal without excessive complexity. For those who want to customize further, the top cover can be swapped out with aftermarket alternatives, allowing for personalization and matching with existing aesthetic preferences.
Both cooler variants use the same 27mm radiator design, with Asus backing them with a solid 5-year warranty. This warranty coverage demonstrates confidence in the product’s longevity and offers peace of mind for buyers considering these as long-term investments in their systems.
Performance Specifications You Need to Know
Each fan included with these coolers operates across a 800 RPM to 1800 RPM range, producing up to 74 CFM of airflow and 2.2 millimeters of water column static pressure. For this particular fan speed range, these performance metrics are notably respectable, suggesting these coolers can handle moderate to heavy cooling loads without excessive noise.
The 240mm variant is ideal for builders with limited case space or those building smaller form-factor PCs, while the 360mm option suits larger cases where three radiator fans can be accommodated. Both configurations use identical fan technology and radiator design, so your choice primarily depends on available mounting space and desired cooling capacity. If you’re exploring other cooling options, Thermalright has also launched compact coolers for space-limited builds, giving you additional alternatives to consider.
What This Means for Your Next PC Build

The introduction of the LC series signals that quality all-in-one liquid cooling is becoming more accessible to average builders. Asus is essentially democratizing features like daisy-chain connectivity and ARGB lighting that were previously found only on premium products costing significantly more.
For shoppers evaluating CPU cooler options, these new Asus offerings represent a compelling middle ground. You’re getting legitimate engineering conveniences and aesthetic options without the premium price tag typically associated with Asus’s higher-end cooling lines. The 5-year warranty also removes some purchase hesitation by protecting your investment.
However, there’s currently an important caveat: Asus has not yet released official pricing information for either the LC 360 or LC 240. Until pricing details emerge, it’s difficult to assess how truly budget-friendly these coolers will be compared to competing offerings from other manufacturers. When evaluating the broader market, examining the best high-performance CPU coolers available can help you understand where these mainstream options fit in the value spectrum.
The Bottom Line for Builders
The LC 360 ARGB and LC 240 ARGB represent Asus’s commitment to offering quality cooling solutions beyond their premium product lines. These coolers eliminate unnecessary complexity while retaining practical features like daisy-chain fans and customizable pump covers. The identical 27mm radiator design used in both models means your choice comes down to case size and cooling demands rather than fundamental design differences.
Whether you’re building a modest gaming PC, a workstation, or a media center, these coolers warrant consideration once pricing becomes public. Keep an eye out for official retail information to determine if they deliver the value proposition that Asus appears to be targeting with this mainstream approach to all-in-one liquid cooling.

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